Passing down the passion for fine rugs to the next generation.
A Foundation of Trust
The Rug Center is one of the San Francisco Bay Area’s most established and respected rug companies, proudly serving thousands of retail customers, interior designers, collectors, and rug dealers for more than four decades.
Founded in 1980 under the name Rose Carpet House USA, our company was built on a simple philosophy: offer exceptional rugs at the best possible value while providing outstanding customer service. Today, that commitment remains at the heart of everything we do.
Our goal is not simply to sell rugs—it is to help every customer find the rug of their dreams. We strive to build lasting relationships through honesty, expertise, and personalized service.
The Story of Our Founder
The Rug Center was founded by Mr. Javeed Chaudhry, whose lifelong passion for rugs began in his family’s rug-making tradition in Pakistan.
In 1980, Mr. Chaudhry traveled to Atlanta, Georgia, to attend a major rug exhibition and explore opportunities in the American market for his family’s business. In 1981, he relocated to New York, where he established a successful rug importing and wholesale operation, supplying retailers throughout the United States.
After fourteen prosperous years in New York, Mr. Chaudhry moved to California in 1994. He and his family settled in Palo Alto and opened a retail and wholesale rug business. Through his knowledge, integrity, and dedication to quality, he quickly became recognized as one of the San Francisco Bay Area’s leading rug merchants.
Today, operating from Mountain View, California, The Rug Center continues to offer an extraordinary collection of handcrafted Oriental, Persian, and contemporary rugs from around the world.
The beginning of a legacy built on trust and craftsmanship.
A Carefully Curated Collection
Mr. Chaudhry has spent decades traveling internationally, studying rug traditions, developing relationships with master weavers, and assembling a diverse collection of exceptional handmade rugs.
His willingness to embrace both traditional craftsmanship and innovative contemporary designs has helped establish The Rug Center as one of Northern California’s premier destinations for quality rugs.
At The Rug Center, customer satisfaction is our highest priority. We are committed to helping every customer find the perfect rug while providing the expertise and service that have defined our reputation for more than four decades.